Project: Urban Akali

Urban Akali is a brand and style that conveys Sikh heritage and culture, a fashion label to uphold the origins of Sikhism in a progressive contemporary fashion. I aim to portray the right image and brand identity to all collections of all elements within Urban Akali and its consumers. From brand image such as the creation of the logo to each design. The term branding refers to the marketing practice of actively shaping a distinctive brand. The brand is the perception of the company in the eyes of the world.