What Are AI SEO And AEO?
AI SEO includes optimisation of digital content with AI-driven insights, algorithms, and pattern recognition. Instead of relying solely on traditional keyword signals, AI SEO anticipates how machine learning models interpret and recommend content, be it from voice assistants or generative search platforms.
Answer Engine Optimisation (AEO), on the other hand, focuses on tailoring content specifically so that AI or LLM systems such as Google SGE, Perplexity, ChatGPT Search, and others can comprehend your information and use it as the answer to user queries. This modern approach to search optimisation is quite vital in a landscape where users increasingly expect immediate, accurate answers without necessarily clicking through a list of links.
Our approach to AI SEO ensures your content is both highly discoverable and highly trusted by all AI systems. With our in-depth knowledge and creative experience, we have been helping brands to be featured in prominent AI responses where competitors may not.